Thread

We’re a team of 30 people working toward one simple goal: To make it easy for guys to dress well.

We are creating the new default for how most men buy their clothes. We want to help people feel amazing about how they look. Men feel exhausted by crowded shops and overwhelmed by the millions of options online. Often they don't know what items will suit them the best. The experience of looking through a huge selection of generic clothes - not tailored to you in any way - is hugely frustrating.