Wellhub
Check In Every Day
About Wellhub
Wellhub is how everyone checks in with wellbeing, every day. Wellhub is a corporate wellness platform connecting companies and their employees to a global network of gyms, studios and wellness apps spanning fitness, mindfulness, nutrition and sleep. Through one affordable, flexible subscription, employees can check in with their wellbeing in ways that fit their lives, while employers make wellbeing more accessible across their workforce. Every check-in also generates revenue for wellness partners, helping them reach new customers and grow their businesses.
Over 60,000 clients across 19 countries use Wellhub, connecting over 6 million paid subscribers to a global network of over 120,000 fitness and wellness partners. We continue to expand and lead new approaches, influencing the future of workplace wellbeing.
Founded in 2012 and headquartered in NYC, we have a growing global team in Europe, North America and South America. Our tech teams are mainly located in Brazil, Portugal, Spain and US.
At Wellhub, you’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness.
We win together, building trust through open communication and a culture where every perspective matters. Work your way while continuously learning, building new skills, and expanding your knowledge with valuable development opportunities. With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.
Here, your contributions will help shape a healthier, more balanced world—for you and for companies everywhere. Join us in redefining the future of wellbeing!
Perks & benefits
["Remote office set up: We offer all employees a home office stipend and a monthly flexible work allowance to cover the costs of working from home.", "Refer a friend: Team members that help us find the best A-Players receive a generous bonus.", "Extended parental and adoption leave", "Birthday Off: Applicable on any day of your choice, as long as within the month of your birthday.", "Additional day off for each year worked: 1 day off for each annual anniversary of employment, to be used whenever you chose. ", "Career growth: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. ", "Flexible schedule: Flexibility to adjust your working hours based on their personal schedule, time zone, and business needs.", "Earned rewards: Competitive compensation packages in all markets. For most roles this includes cash incentives, as well as the opportunity for top performers to participate in our equity program. ", "Wellhub: We offer each Wellhubber and their families access to our platform. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.", "Flexible work: For most, this will be a hybrid office/remote structure, but can vary depending on the needs of the role and employee preferences.", "Learning and development: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. "]
Our team
Headquartered in New York, Wellhub has 2000+ employees in Europe, North America and South America. In the US, Brazil, Spain and Portugal we have a growing Tech team of 500+ Wellhubbers.
Team members
- Cinthia Assali - SVP Product Management
Cinthia leads the Consumer Digital Experience team at Wellhub. This team, known as CODE, represents the voice of our end-users and connects them with partners through the Wellhub website and apps. Prior to joining Wellhub, Cinthia spent over a decade at Google, and has dedicated her career to product development and innovation. She is an award winning woman in tech, owner of technology patents, and recipient of multiple media prizes.
- Victor Ribeiro - EVP Product Development
Victor leads the Wellhub product and engineering teams. He has an extensive tech leadership background with companies such as: Google, Universo Online, and Brazil Online. Victor has also founded multiple startups including Miner (an early Brazilian search engine) and Flaner. He is a member of abcapital and is passionate about supporting entrepreneurs and high tech startups.
- Douglas Ferreira - VP Software Engineering
Douglas leads the MEP (Marketing Engineering & Platform) area, which enables and maximizes marketing efforts through technology, product integrations, and engineering. Before joining MEP, Douglas also led Data Engineering and Production Engineering, responsible for bringing the Platform Engineering organization to Wellhub. Prior to Wellhub, Douglas worked for 10 years at Amil (UnitedHealthcare Group), focusing on software engineering and leading software architecture.
- Francisco Matos - SVP Software Engineering
Francisco leads the General Platform Services (GPS) team, focused on creating technology components and building blocks to support Wellhub products, business, and operations to scale. Francisco has over 30 years of experience as a software engineer and leader of software engineering teams in online technology, financial, food, and automation industries. He has worked in software engineering at several companies such as UOL and Google.
- Rafael Maranzato - SVP Software Engineering
Rafael leads the Corp Tech area, which concentrates all the areas that provide services and tools for Wellhubbers: DOTS, Global Analytics, InfoSec, MEP and Partners. Prior to Wellhub, he led product and technology teams at Universo Online. He also has worked over the last 12 years for Fintech companies such as; PagSeguro, Stelo and Clip. He helped them to scale not only the business, but the product portfolio and their teams in Brazil and Mexico. In 2020, he was nominated as one of the top 10 CTOs in México.
- Rafael Hanna - VP Product Management
Rafael leads the Business Architecture Services (BASE) and Client Innovation Area (CIA) teams. His teams are responsible for developing the core business platform services that are inherently connected to our business model and the foundation of our product, as well as the product experience Wellhub delivers to our Clients, the companies providing our wellbeing benefit to their employees. Rafael has nearly 20 years of experience and has spent the last 10+ years working with high growth tech companies, both leading product teams and as a VC investor at Monashees.
- Ivan Rocha - VP Software Engineering
Ivan leads the production and data engineering teams, providing the platform necessary to scale Wellhub engineering. Ivan has more than 30 years of experience as a software engineer and co-founded Flaner as a head of engineering. Before Wellhub and Flaner, Ivan led several engineering teams at UOL for almost two decades.
- Danilo Machado - Senior Director Software Engineering
Danilo leads the Partners focus area responsible for the supplier side of the Wellhub marketplace - our fitness and wellbeing providers. His team develops services to support their journey inside Wellhub from the signup flow to their monthly payment. Before joining Wellhub, he worked for more than 20 years in companies like UOL, UOLEdtech and Laureate leading software engineering and product teams.
- Alice Campos - VP Product Management
Alice Campos leads product development at Wellhub in the New Ventures department. She works with the innovation lab at Wellhub that is responsible for projects such as Digital Partners, Trainiac, and Wellz. Alice co-founded her first startup in 1999, and she has more than two decades of experience creating new products and preparing them to escalate globally.
Company milestones
- 2026 - Wellhub turns 1.5 billion check-ins Into a new global mission: to help everyone check in with wellbeing, every day. “Check In Every Day” is a tagline that give us new meaning to an action already familiar to Wellhub members. What began as how a member gains access to a partner has become a symbol of the everyday choices people make to care for themselves. “The check-in has always been part of the Wellhub experience. Now it's the clearest expression of why we exist. Check In Every Day’ brings our brand and business together around a simple idea: wellbeing isn't something you achieve once. It's something you build, one check-in at a time. Our mission now says that plainly, to everyone we serve.” - Leandro Caldeira, Chief Marketing Officer at Wellhub.
- 2024 - In May 2024 Gympass rebranded as Wellhub, reflecting our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution for companies and their workforce. With the rebrand we are also elevating our overall offerings, including a completely new app experience and an expanded network of wellbeing partners across fitness, mindfulness, therapy, nutrition, and sleep.
- 2012 - Our health and wellness concept began with our Co-Founder and CEO, Cesar Carvalho, in 2011. While working as a consultant at McKinsey & Co, he found it difficult to find reasonably priced gyms when traveling for work. One year later, as Cesar was juggling an MBA at Harvard Business School and continuing work at McKinsey, he found himself still thinking about fitness options that were flexible, fun, and affordable. He left HBS and took the first steps toward what became Gympass. In 2012, Cesar, along with friends Vinicius Ferriani and Joao Barbosa, founded Gympass, which became Wellhub in 2024.
Our offices
- Avenida 24 de Julho, n.98, Lisbon, Lisbon, Portugal
- Av. Engenheiro Luís Carlos Berrini 716, São Paulo, State of São Paulo, Brazil
- 30 Irving Place 8th floor, New York, New York, United States
