The world of mobility changes rapidly: electric cars, full rides, shared rides, autonomous rides. One thing is certain: people love cars. Cars give freedom of movement. How, what, where and with whoever!
With approximately 1.7 million vehicles, LeasePlan is one of the world's leading leasing companies active in more than 30 countries. LeasePlan has been able to provide organizations and private customers for 50 years and how to tailor them. More importantly: Leaseplan embraces change and is dedicated to providing its customers with the most ultimate form of mobility.
A new bold route has been identified to better serve and develop the dynamic mobility market. LeasePlan developed a new identity to launch the "What's Next?" Strategy. Digital first of course and on the new platform of Leaseplan.com. The core of any design choice we made was that LeasePlan offered total freedom of movement to customers. How, what, where and with whoever.
We are heading a full-on digital team for our new digital proposition. At this moment, we are with 45 of the strongest digital professionals in the industry, almost all freelancers. We started 6 months ago, so the spirits up and energy high! We work hard, we work SCRUM and most of all we work together on innovating the leasing industry.