MobieTrain, the market-leading microlearning application for frontline workers, announced last week a €9M funding round led by two new shareholders, Fortino Capital and BNP Paribas Fortis Private Equity, with the participation of existing financial partners Concentra, FOM Capital and LRM.
The Belgian HR tech scale-up will leverage the funds to accelerate its expansion into new European growth markets in the coming months, sustain product development and innovate the way people learn at work.
What is MobieTrain?
Founded in 2015 by Guy Van Neck (CEO), Mireille Van Hemert-Schelling (COO) and Willi van Boven (CTO), MobieTrain aims to make continuous learning accessible to deskless staff all across the globe.
Its microlearning technology facilitates a smooth onboarding process and training for frontline employees such as shop assistants, construction workers, nurses and logistics staff. Short, gamified learning modules for smartphones simplify information transfers, increase knowledge retention and improve employee motivation.
MobieTrain management team, credits MobieTrain
Opening new markets
Over the past year, the company has achieved triple-digit growth with more than half of its revenue coming from international markets. Over a hundred organisations in thirty countries, including brands such as Azadea, Diesel, Emirates Post, Hästens, Odlo, Roompot, VF and Via Outlet, now train their frontline staff with MobieTrain.
“To maintain this rate of growth, we’re strengthening our teams in Genk, Madrid, Milan and Amsterdam, where we opened a new office just last month. We will soon be expanding into Germany, France and the UK too, and starting remote sales from Madrid in other markets such as Scandinavia. This internationalisation should allow us to at least double our turnover every year and consolidate our position as market leader in Europe,” — Guy Van Neck, CEO
Investments after previous round
Since the previous financial injection in May 2021, MobieTrain has opened branches in Spain and Italy, with the workforce expanding to 53. The HR tech company now employs fifteen different nationalities. These investments helped MobieTrain to more than double its turnover again in 2021.
Positive internal culture
MobieTrain has been vocal about promoting a strong and positive internal culture, which they believe is the “backbone of a happy team”.
“Here’s how it works: happy team members will perform better – they are more productive, more creative, and more motivated to go the extra mile for your company.” — MobieTrain blog
By working on common values, creating common goals, focusing on positivity, organising cool team-building events, providing original team meals, implementing flexible work hours, empowering people with knowledge and focusing on employee wellbeing, they are taking actionable steps to grow their own internal culture.
Putting people centre-stage of the process is what they consider to be the smartest business decision one can make, and we can’t say we disagree.
Calling all developers
MobieTrain is currently hiring developers for its team, a clear step towards its expansion. This is a unique chance to apply for a company that has its eyes set on the target and is moving the wheels to get there, while ensuring the best employee experience along the way.
With 150,000+ users in 30 countries and 80+ brands, including Vans, Emirates Post, Timberland, Decathlon, Azadea, City of Rotterdam, Hästens and many others, MobieTrain might be your perfect dev “home”.
MobieTrain app, credits MobieTrain
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