VisualDNA
We combine big data and psychology to design innovative profiling products.
About VisualDNA
VisualDNA profiles people using engaging visual personality quizzes which drill into the deep-lying attitudes, values, actions and behaviours that make us unique human beings. Over 40m people have completed one of our quizzes. They’re free to take and are not incentivised – so quizzes elicit honest responses from participants. VisualDNA’s feedback is built by teams of in-house psychologists and based on internationally recognised principals; including the ‘Big 5′ traits of personality.




