App Store Optimization (ASO) Manager

Social Point
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Job details

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Intro

We are a world reference social game developer and publisher for Mobile and Facebook. Ever heard of Dragon City, Monster Legends, World Chef or Dragon Land? That’s us! Our Social Point egg hatched in 2008 and we’ve only been growing since then!

A few numbers: We have over 50 million fans worldwide and there’s just about 350 of us to create super cool games for them all from 1 unique office in sunny Barcelona. Over the years, we did so well that Take Two Interactive asked us join their gaming family in February 2017.

Our dreams and our purpose: To work together to make games that connect players through social gaming and to provide the most enjoyable, immersive playing experience.

We offer a fun, lively and dynamic workplace, headquartered in Barcelona, where creativity, agility and innovation are encouraged, prized and rewarded. Working with us will see you develop your skills, play drive your career and delight millions of people around the world.

This is you:

Analytical, problem-solver, proactive, team worker, rigorous and detail-oriented. You are smart and creative but humble and practical at the same time. You are not afraid to take risks, but ensure you have sufficient information on which to base your decision. Your target is to have the highest visibility and conversion rate of all our games on the stores. 

What will you do in Social Point?

  • Develop and implement the App Store Optimization (ASO) strategy of all our games (live and soft launch ones) collaborating with the Marketing responsible for each game. 
  • Manage ASO projects by performing keyword and conversion rate optimization in the App Store and Play Store.
  • Development and testing of metadata and creative concepts for the application page in the store (description, icon, screenshots, video), in order to increase conversion and visibility.
  • Lead the creative production of new assets and localizations, working with our marketing creative team and third party providers. 
  • Monitor global app rankings and appearances in suggested app sections.
  • Spot trends and regularly test new strategies in the ASO space.
  • Develop, execute, and track tests for all Social Point games leveraging analytics tools, like Apptweak, App Annie, App Store Connect and the Google Play Console.
  • Use your deep understanding of how the paid search (Apple Search Ads and Google UAC), influencers and branding campaigns affect the store visits and how to use this information in our favor
  • Monitoring and studying the competitors’ games and trends
  • Adaptation of metadata and creatives, taking into account the regional characteristics of markets in different countries
  • Reporting on the effectiveness of the different ASO strategies

Main requirements

  •  Solid ASO experience in the Mobile industry (Gaming is a nice-to-have). Up to date with all the latest changes & opportunities of iTunes & Google Play stores
  • Deep knowledge of all the visuals facets of the Store page and how to use them to increase the conversion. 
  • Expertise in setting ASO strategies
  • Proficient ASO expertise that can demonstrate a real impact on organic downloads.
  • A deep understanding of the keyword optimization process, key metrics, App Store Connect, and Google Play Console.
  • Familiarity with ASO tools: Apptweak, App Annie...
  • Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results
  • Ability to explain your thought process and answering both simple and complex questions related to your work as well as ASO performance.
  • Strong communication skills in English 

Nice to have

  •  Experience of data-driven decision making in a very fast-paced environment
  • Strong Excel and analytical skills
  • Passion for results, a consistent track record of exceeding targets
  • Organized, detail-oriented and work well independently
  • A humble and honest approach
  • Passion for gaming
  • Team player with great motivation and willingness to learn
  • You have contacts in the stores 

Perks

  • You’ll get top of the range devices to work with, along with a Spotify Premium account
  • “Mens sana in corpore sano” is the Latin for “a healthy mind in a healthy body”. Our Social Pointers get a healthy Monday breakfast + delicious daily lunch menus + access to our private gym and fantastic physiotherapist
  • “An apple a day keeps the doctor away” so we get fresh fruit at the office but also a private medical insurance, just in case
  • Monthly events to get you to know your colleagues, drop by our hairdresser’s to get ready (Forget the wallet)
  • People development is key for us: coupling an amazing training budget just for you and our internal mobility programs, you get real growth opportunities!
  • Cool offices in the tech neighborhood. Gym and gaming room on site!
  • New to Barcelona? we offer weekend activities once a month, Spanish lessons and help with all your boring paperwork! 

Apply now

Sign up to apply

Or sign up to refer and earn a reward of €300